Many have said you cannot establish a true patient-physician relationship 1000 miles away. Not only have physicians found success in expanding their experience internationally, they have found medical tourism provides an opportunity for physicians to fulfill their philanthropic goals at the same time. Physician leadership is becoming a well sought out strategy for doctors around the globe, resulting in patients crossing oceans to access them. The business of health is becoming a more attractive means of creating a competitive edge by drawing comparisons between “patient” and “customer”. This session provides physicians success stories that have leveraged the entrepreneurial spirit. These physicians have focused their business’ of health to by offering service excellence to attract their clients. It also outlines best practices for doctors seeking to maximize the business of health into their growing domestic and international medical travel practices.