In a world where we receive 100 advertising messages a day, how will your Healthcare/ Wellness/ and Benefits message stand out? Your digital marketing efforts must get in front of the people that are considering your healthcare plans, wellness programs and healthcare services BEFORE they start evaluating your competition. The challenge is how to find these people. In this highly informative session, learn from a veteran digital marketer – and CEO of SEOMarketing.com – how you can leverage big data and social media to identify the patterns your customers take before they purchase. And of course, how to market to them directly.
This lesson includes: the most common mistake Healthcare, Wellness, and Benefits organizations make on their website and internet based marketing efforts. How to define who your customer really is based on their problems, tasks and goals. How to identify what your potential customers are doing right before they purchase. Have a proven and stable method for identifying the exact people that are searching for your product by marketing to these people (leads) through social media.
Whether marketing to millennials or baby boomers, data shows health organizations need to provide the tools these audiences need to make informed health and wellness trip decisions. For example, outbound marketing methods like magazine ads, radio spots and direct mail campaigns don’t impress millennials. And, online search engines outrank purchasing trends for boomers over social media and video. Understanding the right diversified marketing media for your prospective client is the key to conversion. This session explores the importance of authentic content hosted in videos, white papers, e-books, blog posts and social forums as important as search engine marketing.