Medical Travel | Do Not Sell a Service, Sell an Experience

About This Session

How does understanding the needs of an international patient impact your practice? What type of user experience has resulted from start to completion; from promotional and educational channels through the experience of your destination by the patient. Patients decide on their destination and care provider far before you have a chance to prove your quality. How does “patient experience” affects the decision-making process of the patient? In this presentation two seasoned experts will share their journey to create one of the strongest brands in health tourism. Attend and learn how to:

  • Build an experience that starts with the digital channels
  • Identify the perks of your destination and use them to your advantage
  • Build a health tourism program through horizontal integration or commercial alliances


Dr. Fatma Ridene

Amana Healthcare

Director of Case Management

Jorge A. Guzman, MD

Cleveland Clinic Abu Dhabi

Chief of Staff

Raid Obeidi

Abu Dhabi Tourism & Culture Authority

Senior Project Manager

Dr. Neveen El-Farra

David Geffen School of Medicine at UCLA

Associate Professor of Clinical Medicine and a Hospitalist in the Department of Medicine
Available only for Attendees with the Networking Pass

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Al Khaleej Al Arabi Street
Abu Dhabi National Exhibition Centre (ADNEC)
Abu Dhabi, United Arab Emirates


+1 (561) 544-7123