Developing a powerful and unique medical tourism brand is critical to becoming recognized in the industry, achieving your goals, and setting your organization apart from the rest of the competition. The Internet and digital platforms help us leverage our brands by putting the power into our hands, yet it is still too easy to hide behind a screen. only one piece of the puzzle. Face-to-face presence and communication is even more important. Combining all of it together is the key to having a strong and successful brand that stands out and separates you from competitors.